 ผลงานตีพิมพ์ในวารสารวิชาการการติดตามและประเมินผลโครงการพัฒนาทรัพยากรบุคคลเพื่อป้อนธุรกิจอาหารไทยสู่โลก ปีที่ 2 (2006)ผู้แต่ง: Mrs.Somsri Pattaratama, Associate Professor , Mrs.Ratana Aungkasit, Assistant Professor,  Suwanvajukkasikij, A., Swanyatiputi, W., Ms.Ganjanes Attawipakpaisan, Associate Professor, วารสาร: |
 ที่มา:Kasetsart Journal (Social Sci.)หัวเรื่อง:การติดตามและประเมินผลโครงการพัฒนาทรัพยากรบุคคลเพื่อป้อนธุรกิจอาหารไทยสู่โลก ปีที่ 2 |
 หัวเรื่อง:ไม่มีชื่อไทย (ชื่ออังกฤษ : Success Factors and Principles of Creative Economy Influencing Business Success of Thai Food Business Entrepreneurs in Bangkok) ผู้เขียน:Narinee Adultithipatchara, Angkhana Khantreejitranon, ดร.นฤมล ศราธพันธุ์, ผู้ช่วยศาสตราจารย์ สื่อสิ่งพิมพ์:pdf AbstractThe objectives of this research were to investigate: 1) personal factors, management, operations, principles of the creative economy and the business success of Thai food business entrepreneurs in Bangkok; and 2) the success factors of management and operations, and the principles of the creative economy influencing the business success of Thai food business entrepreneurs in Bangkok. A questionnaire was employed to gather data using multi-stage random sampling from 263 entrepreneurs who had at least 10 continuous years of experience running a business. Data were analyzed to acquire descriptive statistics and stepwise multiple regression. The findings revealed that more than half of the Thai food business entrepreneurs in Bangkok were female with an average age of 50.98 years, and their education level was lower than a bachelor’s degree. The majority of these entrepreneurs were not members of an association or club, and did not use the internet or e-commerce for promotion of their business. Almost all of them had their signature dishes, and expressed the wisdom of an entrepreneurs’s characteristics and services in their business. In addition, Thai food business entrepreneurs performed at a fairly high level of management, operations, using the principles of the creative economy, and business success. The stepwise multiple regression results indicated that the influencial factors for business success were planning management, personnel operations, using the technology of the creative economy, using specialized skills, integration of the creative economy and financial operations. Altogether, these factors accounted for 51.7 percent of the variance explained (R2 = .517), with the statistical significance level of .001. |
ที่มา:Kasetsart Journal (Social Sciences)(วารสารวิทยาสารเกษตรศาสตร์ สาขาสังคมศาสตร์)หัวเรื่อง:การติดตามและประเมินผลโครงการพัฒนาทรัพยากรบุคคลเพื่อป้อนธุรกิจอาหารไทยสู่โลก ปีที่ 2 |
หัวเรื่อง:การติดตามและประเมินผลโครงการพัฒนาทรัพยากรบุคคล เพื่อป้อนธุรกิจอาหารไทยสู่โลก ปีที่ 2 ผู้เขียน:สมศรี ภัทรธรรม, นางรัตนา อังกสิทธิ์, ผู้ช่วยศาสตราจารย์, อนุพร สุวรรณวาจกกสิกิจ, วัฒนา สวรรยาธิปัติ, นางสาวกาญจเนศ อรรถวิภาคไพศาล, รองศาสตราจารย์ สื่อสิ่งพิมพ์:pdf AbstractThe objectives of this study were to investigate the effectiveness of the two-course training, the
economic outcome and occupation of the participants after training. The data were collected by using 2 sets
of questionnaires from 345 first-course participants and 193 of second- course participants, and statistically
analysed for percentage and arithmetic mean.
The results revealed that before training, 31.6 percent of first-course participants and 23.8 percent
of second-course participants were in food business in Thailand, 4.9 percent and 2.6 percent of first-course
and second-course participants were in food business in foreign countries. After the training, 51.6 percent
of first-course participants and 36.8 percent of second-course participants were in food business in the country,
while 10.1 percent and 17.6 percent of first-course and second-course participants were in food business in
foreign countries. It was found that both course participants earned more income after training, and more
than 50 percent of them wanted to change their occupation to be in food business.
For the effectiveness of the training, it was clear that the first-course participants gained more
knowledge from 15 lectured lessons of 18 lessons, and gained more knowledge and experience from 11 handson
experience of 12 lessons. Besides, the second-course participants gained more knowledge from 18 lectured
lessons of 25 lessons and gained more knowledge and experience from 4 hands-on experiences of 6 lessons,
and also gained moderate experience from study tour.
It was also found that the most important problem was applying for visa to work in foreign countries,
this was the most needed. |
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